In the context of intense competition in the era of integration, the public relations - PR industry is considered the profession that "embodies the spirit" of a brand, helping the brand's name to remain vibrant and loved by many. Creating a distinctive image and enhancing goodwill among customers and the public are the ultimate outcomes that PR professionals aim to achieve. Their role involves establishing, maintaining, and developing a two-way relationship between an organization and its public, while also fostering understanding and support from the public for the organization.
Figure 1: The Public Relations Industry - PR Offers Numerous Advantages and Job Opportunities in Today's Labor Market
What can you do after graduating with a degree in Public Relations (PR)?
To clearly determine what you can do with a PR degree, it's essential to establish your goals and direction while still in school. Upon graduation, PR graduates can take on various roles, including:
PR Specialist: You will be responsible for positions such as managing media relations, community relations, organizing events, and handling internal communications at government agencies, private enterprises, international organizations, and non-governmental organizations…
Public Relations Analyst and Consultant: This role involves tasks such as assisting in analyzing and reporting on the internal and external media environment of an organization, supporting the development and implementation of communication strategies in business, enhancing human resource development, and building and promoting the brand. You may work for consulting firms specializing in corporate communication management, as well as government ministries and departments related to communication.
Specialized Lecturer: Lecturers in the field of Public Relations (PR) are involved in researching and teaching PR courses at higher education institutions. They participate in studies related to communication and public relations, serve as teaching assistants, and may eventually become researchers or senior lecturers.
Additionally, they can take on managerial roles in training and research related to communication and public relations.
Qualities of a Public Relations (PR) Professional
To succeed in the field of Public Relations (PR), an individual should possess the following qualities:
- Effective Communication Skills: The ability to convey messages clearly, persuasively, and efficiently is crucial. Additionally, a mindset geared towards innovation and the capacity to develop unique campaign ideas are essential.
- Market Awareness: PR professionals must be adept at gathering and analyzing information, as well as understanding market trends, to make strategic decisions and maintain positive relationships with clients, the media, and stakeholders.
- Crisis Management: The ability to handle difficult situations and crises swiftly and effectively is vital, along with a solid understanding of social media and its operational dynamics.
- Industry Knowledge: A deep understanding of the relevant field, including market dynamics, competitors, and industry trends, is necessary. Moreover, the ability to work collaboratively within a team and engage with various stakeholders is important.
Possessing these qualities enables PR professionals not only to accomplish their tasks effectively but also to build credibility and enhance the brand of the organization they represent.
What Will Public Relations (PR) Students at Ho Chi Minh City International College Gain from Their Studies?
Broad job opportunities for Public Relations (PR) students along with a training approach that combines theory with practical experience. The college's philosophy emphasizes collaboration between businesses and the institution, with the following criteria:
- Practical Training Program
The program is designed to align with current job requirements and the actual capabilities of students. It is scientifically structured and highly practical, meeting the specific needs of businesses, which enables many graduates to secure employment immediately after finishing their studies. The college applies a 70:30 model, consisting of 70% practical training and 30% theoretical learning, ensuring the curriculum is relevant and focused on hands-on experience.
To enhance training quality, the college employs a "Training and Utilization Together" model, encouraging businesses to participate in the teaching process. Most instructors are full-time faculty members as well as company directors and department heads, contributing to a collaborative teaching environment.
Students may even be recruited while still in school. Ho Chi Minh City International College partners with companies to facilitate recruitment during students' internships in their final year. As a result, the employment rate for graduates from ICH is 100%, allowing students to confidently pursue their studies in Public Relations (PR).
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- Figure 2: Ho Chi Minh City International College partners with various companies to create job opportunities for students while they are still in school
- 2. Teaching Staff
The teaching staff consists of highly qualified professionals. In addition to full-time lecturers who directly teach at the college, there is active participation from industry directors and department heads. This collaboration provides students with practical knowledge and enhances their job opportunities after graduation. Students have the chance to intern at companies during their first year and in subsequent years.
Figure 3: Faculty at Ho Chi Minh City International College includes full-time lecturers as well as industry directors and department heads
During their studies, students will participate in practical internship programs, observational training, and experiential visits to companies and corporations both domestically and internationally. This experience aims to foster comprehensive development in areas such as specialized knowledge, professional skills, foreign languages, information technology, soft skills, standard life attitudes, discipline, and lifelong health habits.
The study duration at the college is 2.5 years, with three semesters per year. The curriculum consists of 30% theory and 70% practice, helping students to alleviate examination pressure through various flexible formats. The college is committed to ensuring that graduates achieve a 100% employment rate.
The learning environment at Ho Chi Minh City International College is transparent, high-quality, and effective, offering a variety of extracurricular activities that connect students with the community through cultural and social events.
Application Requirements for College Admission
One completed admission application form.
One notarized copy of the high school transcript.
One notarized copy of the citizen ID card.
One copy of the birth certificate.
One notarized copy of the high school diploma or graduation certificate.
Contact Information:
Head Office: 460D Kinh Dương Vương, An Lạc A Ward, Bình Tân District, HCM City.
Branch 3: 91 Nguyễn Chí Thanh, Ward 9, District 5, HCM City.
Phone: (028) 5404 7799 (ext: 101, 102); Hotline: 091 2244 100
Website: www.ich.edu.vn
Fanpage: www.facebook.com/ich.edu.vn
Online Registration: Candidates can register online via the following link: https://ich.edu.vn/tuyen-sinh/dang-ky-truc-tuyen