Commercial Marketing is an important field in business. Especially for fast-moving consumer goods (FMCG) businesses, Commercial Marketing plays an important role in creating and maintaining cooperative relationships with partners such as retailers, distributors and agent. This aims to increase sales revenue as well as brand value.

Marketing is considered as an indispensable activity in a business, including all activities aimed at customers to satisfy their needs and desires through marketing process. , develop brands and improve business efficiency.

The highest goal of Commercial Marketing is to become a strong bridge between business and target customers.

Currently, the country's economy is operating according to the market, so developing market is one of the business’s goals. To meet this, the commercial marketing industry will equip you with the most basic knowledge, which you can apply for jobs and have high promotion opportunities in the future.

Despite impressive salaries, supply is still not enough to meet demand. This helps marketing become a "hot" major, whichencourages students to pursue the Marketing field in the future.

Figure 1: Students major Commercial Marketing at ICH

What do students get when majoring in Commercial Marketing at Ho Chi Minh City International College?

What do students get when studying Commercial Marketing at ICH?

Students have open job opportunities in field of commercial marketing. With education criteria combining theory and practice, and cooperation between businesses and college:

Designed to match the actual level of students

The curriculum is highly practical and meets the business’s needs, so many students find jobs immediately after graduating.

To improve the quality of training, the Faculty of Economics and Tourism always applies the training model: "Cooperative training with businesses", encouraging businesses to participate in education. The Faculty's lecturers are mostly full-time lecturers and directors, department heads, etc. We apply the model of training and using resourcestogether.

Students can be recruited while on-going study.

Lecturers

Lecturers have high professional qualifications. In addition to full-time lecturers, there are also directors and department heads who participate in teaching, giving students a lot of practical knowledge and job opportunities after graduation, even intern at the company in the first year and the following years, applying the 50% theory 50% practice model.

Signing Cooperative Agreement with business – Direct Recruitment at college

Many big groups have signed agreement to recuit students after graduation such as: Vinpear Group, Kaya Hotel, Continental Hotel, Ky Hoa Hotel, A25 Hotel, Aseantravel Company, Vietmark Company, Royar Airlines, Vinking Cruises, Phu Tho Tourism, Vianco,..

Figure 2: The principal signs a cooperative agreement with a partner

Actual salary of students major in commercial marketing after graduation

Salary range in the Commercial Marketing Field depends on position, experience and company size. The average salary is about 8,000,000 VND/month. This is an industry with attractive income and prospects for dynamic young people.

What additional skills do commercial marketing students need to equip?

Students need to be equipped with specialized knowledge and soft skills such as: basic marketing, economics, consumer behavior, communication, public relations...

Students majoring in Commercial Marketing will build skills such as:

Creative thinking

Breakthrough thinking

Advertisement

Problem solving skills

Communicate

Information processing.

Jobs after graduation for students majoring in Commercial Marketing

After graduating from the Commercial Marketing major at ICH, learners with a solid foundation of knowledge and professional skills can choose for themselves a variety of jobs like:

Market research specialist

Customer Care Service

Public relations

Sales manager

Event Organizer

Figure 3: Students at ICH had a field trip at Aeon Binh Tan

Who is The Commercial Marketing suitable for?

The Commercial Marketing is very suitable for those who are passionate about communication,  market analysis, and have a desire to create a big impact in communication campaigns. If you love researching customer psychology and desireto work in a dynamic and creative environment, this major is absolutely for you.

With the continuous development of the marketing industry and the high demand for marketing experts, students majoring in Commercial Marketing often have a high likelihood of finding a job after graduation. Internship experience and practical skills will be a great advantage in finding a job.

International College of Ho Chi Minh City is committed to providing students with a solid foundation and realistic opportunities to succeed in the Commercial Marketing industry. Contact us to learn more about our education and the opportunities we offer!

ONLINE APPLICATION FOR ADMISSION: https://tuyensinh.ich.edu.vn/

CONTACT

HO CHI MINH CITY INTERNATIONAL COLLEGE

Hotline: 0912244100

Website: www.ich.edu.vn - Fanpage: facebook.com/ich.edu.vn